"We've become accustomed to accelerated improvements in technology, but it's amazing to see this kind of radical innovation applied to the once humble undershirt. It's a technological breakthrough that provides men with the means to re-structure and enhance both their inner perceptions and their outer representations of themselves in the physical world."Semiotics Cultural Theorist
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Equmen undershirt results in sweat-soaked skin
Reporter JONNY GREATREX was persuaded to squeeze himself into one of the new undershirts in the name of fashion.
THE last time I wore something the size of the Equmen undershirt I had still not yet learned to dress myself.
But, hearing that hunky James Bond star Daniel Craig had been encouraged to wear one under his Oscars tuxedo, I thought it was good enough for me to try.
On first sight I wondered how the tiny garment could possibly fit.
But once I placed it over my head it stretched to the required shape.
Then a bizarre thing happened.
The layer of heat which was trapped next to my body which usually keeps me nice and toasty was drawn into the thin second material I was now covered in.
It caused a ripple of chill to spread through me. Once I had reheated I had a look in the mirror.
The idea of these tops is to change your body shape by pulling in a bit here and pushing out a bit there.
But I have to report that it failed for two reasons in my case. Firstly, I do not have a great deal that needs pulling in - which admittedly is hardly the fault of the product.
But, secondly, all it seemed to do was highlight the small amount of belly fat I do have by simply hugging it tightly.
I persevered with the experiment and wore it under my T-shirt while I was reporting on the Combined Services Bobsleigh Championships in Turin, Italy.,/
Perhaps its biggest drawback, though, is when it comes to actually extricating oneself from what soon becomes a sweat-soaked outer layer of skin.
I found that this involved writhing around, pulling at the never-ending stretchy fabric while all the time it was determined to stay very firmly stuck to my back.