My patients like the form-fitting nature of the EQUMEN™ shirts and the back/core support they offer, reminding them from a kinesthetic perspective to avoid slouching. Since posture is very cerebral in nature and requires physical corrections, the garment has the potential to be a great motor learning tool for patients, athletes and the general population alike. The technology is very unique, supporting the areas of the body that typically break down from a posture dimension and through repetitive overuse. When worn, the shirt's HELIX MAPPING™ permits somatic feedback directly to promote spinal and soft tissue alignment through virtually subliminal posture corrections.Michael Zazzali, DSc.PT, OCS Certified Orthopaedic Specialist, Physical Therapy Associates of New York
EQUMEN™ Helix-Mapping™ Technology seamlessly builds in physiotherapy insights to deliver ergonomic results. See more details
EQUMEN CALLS IN NEW BLOOD WITH OLD SCHOOL TALENT
Tony, as he is warmly known to his team, “ is the best ambassador for the brand as he has literally been wearing the underwear since the brands inception in November 2009” says Michael Flint the International Sales Director. Pavlakis is now bringing an excitingly new and fresh injection to the brand as well as an unrivalled knowledge base with strong business acumen.
Other appointments include the welcomed return of the firm’ s Head of Operations and Logistics Christian Lush, who had formerly worked with the company and left to explore worldly pursuits. “ Christian’ s knowledge, global experience and history working for the company will again be highly valued by the team” says Customer Service expert Letitia Naismith. Another talent who has come back to the fold is the brands original Head Designer Carolina Ale. Her expertise and design prowess was highly sought after to help maintain the brands lead innovation and design for this core wear category. And most recently was the appointment of internationally experienced PR and Communications Director Emma Chappell. Emma put her own PR agency Cilla Creative on hold to pursue this exciting global role.
This power force of new blood along with the longstanding original members of the team is sure to make a bold and brash statement on the global stage of men’ s undergarments.
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