"We've become accustomed to accelerated improvements in technology, but it's amazing to see this kind of radical innovation applied to the once humble undershirt. It's a technological breakthrough that provides men with the means to re-structure and enhance both their inner perceptions and their outer representations of themselves in the physical world."

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Equmen featured in Reuters article

(Reuters) - Businessmen who vowed to hit the gym daily in 2010 but are yet to leave the desk are the target of a new, fast-growing line of high-tech underwear which boasts to trim the torso while also benefiting your health.

Just ask Gavin Jones, co-founder of Australia-based company Equmen which has pioneered "fitwear" for men who spend the week hunched over desks in high-stress jobs and weekends chasing their children.

Jones said compression wear was well researched and accepted among elite athletes as was shapewear for women that trims and smoothes those stubborn bulges, but when he stood in front of the mirror he had one question -- what about me?

"I was just beginning to show the signs of wear and tear. I had a pretty active 20s and 30s and maintained a great social life and played sport but I was just starting to turn the corner into middle age," Jones, 43, a former journalist, told Reuters.

While women have quickly snapped into the increasing lines of shapewear, trebling sales in the past decade according to the market research NPD Group, Jones realized men wanted more than a male girdle or "mirdle" to trim the beer gut if they were to upgrade from their boxers or cotton briefs with fancy waistband.

In partnership with an American friend and former investment banker Corie Chung, Jones spent about a year and about $1.4 million of his own money researching and developing a new product line that was more mainstream than the compression wear around and came with health benefits.

They found a manufacturer in Israel who could produce a high-elasticity blend of fabrics which was seamless and flexible.

This led to Equmen's range of undershirts and underpants hitting the market a year ago, boasting to help back support, better posture, and improved blood circulation as well as a better shape -- and maybe even a lower golf score.

The line is sold in Australia, Britain, the United States, Canada, Spain, South Africa, and Taiwan with plans to move this year into Scandinavia, South Korea, Japan and New Zealand. The company is introducing socks to its collection.

"Sales have outstripped our expectations and we are in very good shape," said Jones, forecasting sales for 2010/11 rising to about $12 million and turnover of 200,000 units from about $7 million and 95,000 units in 2009/10.

Chung, 30, said they were even working on a range of women's fit wear, Equfem, which they hoped to hit the market early 2012.

Other companies are now also starting to produce fashionable, shapewear for men such as Calvin Klein's X line and Marks & Spencer's Bodymax range but Chung said men will remain Equmen's key focus, with professional men the main target.

"Our primary consumer is between 30 and 55. It is the slightly middle to older demographic because those health benefits become more powerful the older you get," said Chung, whose experience also includes working as a product and marketing manager at Revlon and L'Oreal.

"We are focusing mainly on metropolitan and urban areas where people are under the most pressure and stress."

(Editing by Miral Fahmy)

 

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Looking Your Best - Men's Style Tips

If you want to lookyour best - start from the inside out - beginning with your underwear. Compression garments such as ours will streamline your look, while giving you posture support. This means that no matter how you layer your look you'll be standing taller and looking trimmer. Then whatever you wear will look better - but that doesn't mean that there aren't some commong fashion rules you should follow if you want to make sure you look as good dressed as you do undressed.

To make the most of your look, remember to, where possible, buy tailored outfits with good quality fabric to compliment your body shape. Whether you're wearing a t-shirt or a suit, poor quality fabric can lose its shape quickly and detract from your overall appearance. A tailored outfit will enhance all that hard work you've done at the gym, or if needs be, will also help disguise the work you failed to do.

Remember, not all clothes are created equal and while a garment may be in fashion and look great on that eighteen year old male model, it doesn't necessarily mean it is going to suit your body shape or even your own personal style.

So how do you choose the right clothes for you?

Stay tuned to this blog next week as we give our top ten tips for creating your own personal look.

 

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Equmen Underwear Takes on Our Jewels

Earlier this summer, I had the unique opportunity to test out something called the Wondershirt, courtesy of an Australian men's clothing manufacturer called Equmen, which is attempting to capitalize on the emerging middle market between crotch-grabbing everymen and metrosexualized alpha-males.

In a nutshell, the Wondershirt is a form-fitting, largely polyester undergarment that made me feel like I was vacuum sealed inside a package of string cheese -- which is to say, sexy like a kitten. So the next logical stop was to investigate how Equmen's expanded line of total-body undies could approximate the sensation of fastening my nuts in a shell ... of soft, stretchy, temperature-controlled fabric.

The "Power Pouch"
For the past several days, I have been testing out a few pairs of the company's Precision Underwear, which have allegedly been designed by made-up doctors known as physiotherapists, and feature a sci-fi advent called Helix-Mapping compression that "places pressure on the gluteal fold, providing lightweight posture and gait support." Translation: It conforms to your ass like wet cement. Or as my girlfriend Colleen put it between insensitive snickers -- "It's basically a sports bra for your junk."

And speaking of the ol' petrified stick and poisonberries, it was comforting to know that my private dancers were well-protected within a "power pouch," which apparently is climate-moderated to keep me "healthy and comfortable." Or in other words, ensure that, unlike with traditional boxers or briefs, my undercarriage doesn't accumulate the moisture levels of a sub-equatorial South American jungle. Ideally, the Precision Underwear (or PU, as I like to hilariously pronounce it to myself) is intended for a shapely, athletically inclined individual, not a pasty Hebraic pansy like myself who could easily be mistaken for an underdeveloped teenage girl from the bosom down.

A Crowdpleaser, Too
But against all odds -- and despite my unmentionables being less than evenly aligned -- my unveiling of the long blue trunks (while sashaying across the living room to optimal montage music, of course) elicited awe-struck approval from Colleen, who likened the Superman-azure trunks to erotically charged bicycle shorts. Like adjusting to an oral retainer, the clinging nylons and polyesters were initially alien and less-than-welcome against my bottom (and far from better) half. Eventually though, the pragmatically sensual boxers became a second skin, like a condom for my inner thighs. And during an afternoon gallop on the treadmill, they were particularly well-suited to enhancing my posture and keeping all my unseemly business in an organized state. It was as if someone hired a carefully crafted underwear nanny to monitor the behavior of my unruly set of testicular twins.

Skip the Skimp
Unfortunately, I had less success feeling empowered by, or at ease inside, the skimpier grey briefs, which are more aptly described as a cup-less jockstrap. Even Colleen felt humiliated on my behalf, like the high school bully had just undressed me in the middle of the hallway and revealed my privately homoerotic choice of underwear. At least it would be nearly impossible to maneuver a successful wedgie thanks to the resistance of the PU's material.

My suggestion to all you Fruit of the Loom loyalists and Joe Boxer enthusiasts? It actually could be worth your while to experiment with a pair of Equmen's lengthier boxers, if nothing else as a reward to your suffering girlfriend who's endlessly satisfied your demands for ill-fitting, Frederick's of Hollywood buttless panties. But at the end of the day, you'll probably still feel truer to yourself in a skid-marked pair of tighty-whiteys that could be mistaken for a greasy-spoon diner dishrag. PU indeed.

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Undershirt Review: Equmen Core Precision Undershirt

I'm sitting here in my aisle seat aboard one of the newest airlines fully equipped with a media entertainment center offering on demand music, movies, satellite tv, music videos, games, and seat-to-seat chat. Instead of kicking back, relaxing, and enjoying a quite comfortable flight back to Tug Central, I've powered up my notebook, plugged it into the conveniently located on board power supply, jumped onto the in-flight wifi network, and am settling in to write what I believe will be one of the most anticipated undershirt reviews that I've written to date.

If you're reading this post, you are now among the tens of thousands of people who have visited my site over the last couple of months looking for information about what has got to be the most visible launch of a new undershirt company in the last decade, if not longer. I'm really not sure if all the press and attention for this new line of slimming undershirts is a result of a brilliantly executed marketing plan from Equmen's veteran Marketing team or just plain dumb luck. But one thing's for sure - there are a lot of people who are interested in finding out more about this cool new and yes, controversial men's undershirt.

It all started back in late November when I read an article entitled The new Spanx for men?, written by London-based Times Online journalist John Waters, who shared his experience wearing the not-yet-released "core precision undershirt" for a day. It didn't take long for the flood gates of the blogsphere to open up and since that day, there have been literally hundreds of articles written about this new company and their men's shapewear products. Surprisingly, except for press releases and the CEO interviews, many of these articles somewhat mock this new product in a sense. I guess it really doesn't matter what they are saying, because people are definitely talking and Equmen is getting some awesome press and mind share because of it.

The product has jokingly been referred to as a man girdle, mirdle, Spanx for men, and control underwear. The general feeling is that most guys would not likely warm up to wearing a skin tight, slimming undershirt for fear of embarrassment and that most women wouldn't want to see their men in one. If you ask me, I think the folks writing those articles are being completely narrow minded, short sighted, and simply just don't get it.

While I might be generalizing here, it seems to be very common for people to dismiss and talk negatively about something they simply don't understand. And even more so if that something isn't considered "socially acceptable" at the time. Keep this in mind - up until the early to mid 1900's, the undershirt as we know and love it today didn't really even exist. Are you honestly prepared to go on record today saying that an undershirt designed to flatten a guy's gut and hide his love handles isn't going to be a standard wardrobe item for men in 5 or 10 years? No, I didn't think so )

For those of you who have already made fun of these undershirts - guess what - I think the joke is on you because Equmen IS the next big thing in men's slimming, compression, and performance undergarments. I applaud them for taking a category of undershirt that was once only marketed to a select group of men, combining that with the benefits of some of today's leading performance gear, and taking it mainstream. Watch out UnderArmour, Nike, Skins, and Adidas - you're about to be schooled.

Today's review is primarily about Equmen's short sleeve v-neck as it's the one I wore for an entire day not too long ago while going about my normal daily activities (also known as working). I have, however, also had the opportunity to wear their tank top/singlet and long sleeve undershirts several times over the last month, so I'll add in some commentary on my experience with those as well from time to time in the post. As with all of my other reviews, I'll use the Fit, Feel, Function, and Affordability review process.

Fit - So I'm just gonna come out and say it because it's pretty darn obvious - these undershirts (made from 73% polyester cationi, 13% nylon, 14% spandex) are designed to fit you tight. Truth is they're tough to get on, and sometimes even tougher to get off. But, if I were you, I wouldn't get hung up on that because once you manage to get one of these puppies on, you'll immediately experience some of the benefits of this tight fitting, yet surprisingly comfortable slimming undershirt. For me, I felt a good amount of support in the shoulders, arms, torso, and upper abdomen area. I also noticed feeling a little bit more confident in my appearance because the compressing effects of the medium-sized undershirt helped my shirt and pants fit a little bit looser by taking off about 1/2" from my midsection (love handles/waist area). From reading other articles like this, folks have reported experiencing a reduction of up to 3" in their waistline. It would be hard for me to say that these undershirts will fit everyone as comfortably as they did me, because it will definitely depend on how someone is built. For those who are more on the overweight side, you'll likely get more slimming effects, but at the same time, you might feel a little more constricted in one of these undershirts than someone like me who has more of an average build.

Equmen undershirts are cut extra long. The bottom reaches down to around my bottom/butt and front "lower extremities" and while I'm normally a really big fan of extra long undershirts like this, the length combined with the stretchy/snug fitting fabric created a couple of effects that I'm not completely thrilled about. First, I wound up having to tuck the Equmen into my boxers because the compressing effects forced my baggy-fitting boxers to bunch up and gather - normally I wear my undershirts on the outside of my boxers. If you're a wearer of the tighty whiteys or fitted boxers, that won't likely be a problem. Second, the bottom of the undershirt rolled up several times during the day up to my waistline. Although it never came all the way untucked, I did find myself tucking the undershirt back in from time to time as it felt more comfortable that way.

Tank Top/Singlet Notes: I've been wearing my Equmen tank top during every workout lately. I really like the extra support it provides in my upper ab area and mid section. I cannot say this concretely, but it seems as though when I'm wearing the tank, it feels a little easier to do sit ups than when I'm not. One other note, it's a lot harder to get these undershirts off when they're wet! It's like peeling off a layer of skin - but after a good workout - it actually feels great. Also, while this is not something I'd recommend from a hygiene perspective, I've worn the tank during the last 9-10 workouts without washing it (hanging dry between workouts - it drys fast), and there is absolutely no sweaty or mildewy smell to it whatsoever. It actually still smells clean! Nonetheless, I will be washing it regularly moving forward.

Long Sleeve Notes: I've worn the long sleeve version the least. It's the hardest to get on, get off, and feels the most constricting of the three. Overall, the fit is pretty good, however, the part that I notice the most is in the arm socket and underarm area. There, I can feel the seams rub up against my skin and up into my armpit and when I move my arms backward, I feel a slight pinching in the back by where the seams and my arms meet. I definitely prefer the fit of the v-neck and the tank top over the long sleeve.

Feel - I covered most of the way this undershirt feels in the fit category above with one small exception. The one thing that's really interesting about the feel of this line of undershirts is that while you would likely expect to feel a little warmer when wearing a compression garment like this, you actually feel a little cooler instead. I'm not sure exactly why that is, but when I wore the v-neck for the day, my whole upper chest area felt cool throughout the day. In fact, I felt cooler than when I wear some of my cotton undershirts! Even more surprising, that also held true when I wore the the long sleeve undershirt for a couple of hours the other day. The other notable characteristic about these undershirts is that, because of the smooth polyester/nylon/spandex fabric blend, your outer shirts will lay and slide nicely over them.

Function - I typically like to compare how a company markets the features of their undershirts to what I observe when wearing it. Here's some information from Equmen's website:

Ultimate high-performance undergarment. Engineered with Equmen's precision-fit HELIX-MAPPING™ technology, the CORE PRECISION™ UNDERSHIRT builds-in physiotherapy taping techniques to structure, support and energise the body. With seamless stitching and targeted ventilation, they fit like a second skin, delivering the ultimate fusion of fashion and function. Wear underneath any shirt, from street to sport, work to weekend.

  • Improves Posture
  • Supports Core Muscles
  • Optimises Form
  • Controls Body Temperature
  • Visibly Streamlines

To be brutally honest, most of the stuff in the first paragraph above is really well written marketing copy that I really don't understand - but it sure does sound cool, doesn't it? After a little googling, I became enlightened on what physiotherapy taping techniques was. In simple terms, a physiotherapist is pretty much equivalent to a physical therapist in the U.S. and the "taping techniques" refers to ways in which those folks apply special taping and strapping materials to your arm, foot, knee or other parts of your body to aid both the treatment and prevention of injury. You ever see professional athletes getting taped up? Yep, that's it! Ah, now I get it - the crisscross ribbing (aka helix mapping) manufactured into the undershirt's design somewhat mirrors the type of support you would get from similarly applied sport taping.

As for other other things, I'll have to give some props to these folks in the function category as I personally witnessed roughly 3 out of the 5 items listed above (a little of posture & support, controlled body temperature, streamlining).

Affordability - I'll have to admit, I have never seen an undershirt manufactured with this type of precision before. It's truly remarkable to see the level of intricacy used in the design of these garments and I would love to do a follow-up article sometime showing how their Israel-based manufacturing partner puts these things together. When you figure in the cost of the materials, plus manufacturing, packaging, marketing, and retail distribution, I don't think think the $100 price tag is totally out of line.

But to be fair, it's really hard to put these undershirts in an "affordable" category. I was reading an article not too long ago with a quote from Equmen's CEO, that stated the following:

Similar technology is already popular in the performance activewear market, with brands like Under Armour, Nike and Skins offering compression underwear that helps improve athletic performance. Equmen, however, is geared toward everyday use or for special events, like weddings, when men might want a little assistance looking their best, according to the company. "Compression garments have been developed to help athletes perform at their peak. We have found that the same technologies can benefit men on an everyday basis," said Equmen chief executive officer Gavin Jones.

From my own personal experience, I would have absolutely have no hesitation to recommend having one or two of these undershirts in your waredrobe for special events as mentioned above, but I do have a hard time getting my head wrapped around the idea of throwing down around $100 a pop to buy a bunch of these for every day use. I just don't think that's very realistic at the current price point.

I will go on record saying, that I really do like wearing these undershirts while I'm working out and based on the shirt's high-tech design, I think they're a perfect fit for guys looking for an alternative to Under Armour, Nike, or Adidas compression tops.

Summary

All in all, I give the line of Equmen undershirts high marks in practically all areas. The one exception is affordability for everyday use. So, if you're looking for a cool looking, core supporting, posture improving, comfortable fitting, performance undershirt - go out and buy yourself a couple Core Precision Undershirts from Equmen!

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Core Precision Undershirts

£ 50+ for a vest? That grumbling sound you can hear is your Grandfather turning in his grave. But times change, technology and opinions move forward and I read about these new products from an Australian based company called Equmen and wondered if they could possibly do what they claimed.

Being a natural cynic when you read marketing materials that involve words like "Helix Mapping - Body Response Technology" and photos that involve annoyingly good looking men from the David Beckham clone factory you do begin to wonder a little. Usually along the lines of "Are you kidding me?"

Upon opening the box that contained an allegedly medium sized "Core Precision Undershirt" my thoughts were confirmed. "They are kidding me," as I held an item of clothing that was obviously intended for an eight year old gymnast.

However to my surprise, it fitted, and believe me, I am no gymnast! These shirts are certainly snug and for the average male fit tighter than usual, so they do require a little bit of fiddling to get in to. At first the shirt feels rather restrictive and unnatural, but I do have to say within a few minutes that feeling goes and is replaced (when you think about it) with a "solid" kind of feel. Not that the shirt feels solid in anyway, but more you do inside and the initial restrictive feeling fades as you get used to it.

The most important reaction however was from my girlfriend, and I quote, "Ohh, I like that."

Whilst pretending not to be vain, it does have the very welcome side effect of reducing the waistline an inch or two (I'll not admit to three!). If truth be told I have lost a few pounds of late and am a bit "loose" shall we say around the middle and these shirts do have the wonderful property of squeezing bits in that should be. Whilst not exactly endowing me with the six pack of the David Beckham clones, there was a very noticeable improvement in my profile. Not that I was posing in front of a mirror of course.

Forgetting the aesthetic qualities, what I actually was interested in (honestly) was the claims about the improvements that these garments offered in areas of improved posture and improving core stability. Now for golfers these are the sort of sound bites we hear from coaches, "stability" "rotate through an axis" "solid base" and so on, therefore anything that offers any assistance in this area can only be a plus.

So how does it perform out on the course?

Well I have to say, I'm impressed! Aside from a couple of people asking if I'd lost weight I did like how how the shirt gives a "compact" kind of feeling. It's rather like feeling very slightly compressed around the torso producing the "solid" feel I alluded to earlier. This translates to added confidence and a more centered awareness. When you rotate through the swing there is a definite "core stability" improvement. It might be all psychological, and it's quite hard to define, but if you feel the part, you may well play the part and golf after all is 90% in the mind.

Actually wearing for a round is very comfortable, you really don't notice the shirt unless you think about it and although very tight fitting, it's breathable, so I didn't sweat, which at first I thought I might.

Is it worth it for the golfer? In my opinion it can only help you, whilst it's not magically going to transform your swing, it does lend an air of confidence and stability. Both aesthetically and posturally, if you feel good, you may play better. I'd recommend you give one a try.

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Review: Equmen Core Precision Undershirts

It's not often that I get the chance to test and review a truly excellent golf product for this site, but this time I got to test not one but two really good products. The first item I got for testing was the EQUMEN Core Precision V-Neck T-shirt, soon to be followed up by the Long Sleeve T-Shirt. The V-Neck T-Shirt is black, while the Long Sleeve shirt is grey. The two are made of completely different blends of materials. The shirts come in three styles. You have the choice of Long Sleeve, V-Neck short sleeve, and a Tank Top version. They also come in four colors, Blue, Black, White and Grey. The Grey shirts are an Extra Compression version of the other three colors and made of a completely different material.

The first shirt I got to test was a Black V-Neck T-Shirt. This is the standard strength material and is very hard to get on and even harder to get off. It's kind of what I'd imagine it would be like to wear a corset. I'm sure the ladies out there reading this have a better idea of what that would feel like than the males out there. All I can say is I'm glad I'm not a woman living in the days when corsets were in vogue. I was going to say "Popular" rather than in vogue, but after wearing this Core Precision shirt, I doubt, wearing a bone corset was ever "Popular" with the wearer. Might have made the ladies "LOOK" nice, but I doubt they were comfortable to wear. In today's world, the closest thing I can think of to compare this Compression T-Shirt would be a woman's Exercise Bra, two sizes too small. As the ladies know an exercise bra doesn't have a way to open in order to but it on. You have to pull it on over your head. This is what I had to do to get the Equmen Core Precision T-shirt on. Pull it down over my head. Problem is it's not as easy to do as it is to type about it. For all the guys reading this, let me just say it's kind of like trying to get on a size 32 pair of Levi's, when you need a size 38.

After reading that last part, you most likely are thinking that it was pure hell to wear this compression shirt for hours at a time. But just the opposite was the case. While it may feel like you're putting on a corset, once you have it on, YOU FEEL GREAT. It's like your whole upper body is being held tightly in place and all your muscles are in perfect alignment. I know this may sound odd, but wearing this T-Shirt makes me feel better and stronger all at the same time. It's kind of like being energized with extra power you never had before. I know that sounds weird but it's true.

You're probably thinking I'm nuts to say this, but it's true. Just wearing this shirt makes me stronger. Okay, what does it mean to be stronger? Well it could mean I can do things while wearing this shirt I couldn't do before. Or it could mean I can do things and not have to work as hard as before. Or it could mean that after hitting an extra large bucket of 175 range balls that I'm not as sore the next day, or as tired when I get home. Am I physically stronger? Of course not. But if I'm not as tired as I would be, and I'm not sore after a workout, am I not using less energy, and not taxing my muscles as much. And isn't that pretty much the same thing that happens when you are stronger and don't have to work as hard to do what you're doing? So, while wearing this Core Precision T-shirt may not, in fact, make me stronger, I can hit a lot of golf balls and not get as tired, nor do I feel stiff and sore the next day. I also don't feel as tired on the back nine when playing 18 holes and I'm walking the course. Don't know if I could ask for anything more from a T-Shirt.

But you do get more from this compression T-Shirt. While the shirt is holding all of your core muscles and bones in tight alignment, it also helps with consistency. I noticed this long before I noticed that I wasn't sore the next day after going to the range. It was apparent the first time I wore this shirt that my short game pitch shots were more consistent. Same with my short iron shots. All my ball striking was more consistent. At first I was wondering if maybe I was just having a good day, but it continued over into the second range session, and then into the third. As much as I'd like to claim all the credit, I'm not sure that would be totally honest.

The second shirt I tested was the Extra Compression Grey Long Sleeve Core Precision shirt. Each of the grey shirts offer approximately 15% more Compression. This is both good and bad. Good in that the extra compression holds your Core muscles and skeleton in tighter alignment. Bad in that the grey shirts are a good bit harder to get on and off.

First thing I noticed with the long sleeve shirt was the effect it was having on my arms. I could now feel that compression working on not only my core, but also my arms. I could feel it while driving to the range to practice. My arms felt different, like being "squeezed" into an elastic tube. It not only felt strange, but it also felt good. More of that feeling stronger effect of the high compression. One of the things I was looking for with the long sleeve T-Shirt was a little less "WILDNESS" in my arms during full swings, especially with my driver and fairway woods. I had recently been told my body was doing mostly good things during my swing, but my arms tended to get a bit WILD. Not a good thing to have happen when trying to hit the ball straight and consistently. After only a few test sessions wearing the long sleeve T-shirt I'd like to be able to say I haven't missed a fairway, but I really can't do that. What I can say is, I've hit a little higher percentage of them. I can also say with complete honestly that I've made my 3 fastest swings with my driver while wearing this long sleeve Core Precision shirt. Can't prove it was the shirt, but I'm not going to say the shirt didn't play a factor in my increased swing speed either. Before wearing the Core Precision T-Shirts, my highest driver swing speed was 122 MPH. While wearing the EQUMEN shirts I've hit 128 MPH, 129MPH and my new high of 131MPH. Again, I can't in all honestly say this is all due to wearing the Equmen shirts, but it sure didn't hurt any.

Bottom line is pretty simple really. These EQUMEN Core Precision T-Shirts help to hold your core muscles and skeleton in better and tighter alignment. Not just during your swing but the whole time you are wearing the shirt. This helps you use less energy, which helps prevent you from getting tired as fast. And since you are working less to do the same job, your muscles are taxed less. For me at least, that translated into my body not feeling sore the next day after a long range session or playing 18 holes of golf. At the ripe old age of 62 that's pretty nice. And while you may not get sore and tired after a long range session or round of golf, the Core Precision shirts will still have a good effect on your game. If they work anything near as well for you as they do for me, you will see an improvement in your consistency with all your golf shots. As any golf instructor will tell you, consistency is what it's all about with this fool's game. Get more consistent and you shot lower scores, and you have more fun while you're doing it. For these two reasons, feeling better and playing better, I have to say the EQUMEN Core Precision T-Shirts do a great job. They do exactly what they are designed to do, and they perform as advertised. I can honestly recommend the Equmen shirts to anyone looking to feel and play better golf.

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A dress sock that is good for you?

From the underwear brand that brought men the health-improving Core Precision Undershirt, comes technical “ fit-wear” for the feet. The developers at Equmen have found that daily compression products can benefit men from top to toe, and are introducing Precision Socks: stylish, health-improving socks designed to energise even the most lethargic of legs.

“ Whether you are sitting at a desk all day, out on the golf course, travelling or simply on the go, often times your feet will feel achy or even swollen,” says Equmen MD, Gavin Jones. “ There is an easy solution: compression socks. Wearing compression socks on a daily basis can help increase blood flow, more evenly distribute muscle strain and help legs feel less fatigued.”

Sporting a classic look infused with benefits, Equmen Precision Socks are cushioned support socks that incorporate the company’ s proprietary Helix-Mapping System. The athletic-inspired technology wraps around the arch for extra support while precision fit fabric applies therapeutic pressure to help improve the flow of oxygen in the blood and remove toxins from the muscles, thereby relieving fatigue and cramping. The sock also channels air, wicks moisture and boasts a reinforced construction designed to stay put.

Given research demonstrating the impact of compression socks on leg health in long-haul flights, the Precision Socks are especially ideal for the business traveler.

“ In men’ s fashion, socks are a key accessory to any look,” says Equmen MD Gavin Jones. “ We want to take it up a notch and make socks that are not just about looking good, but feeling good. Sport socks are infused with advanced performance technologies – Equmen makes such technologies available to wear all the time, without ruining your style.”

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David Jones Launches First-Ever Health Improving Men’s Underwear EQUMEN

SYDNEY, AUSTRALIA – DAVID JONES is bringing high-performance, health-improving underwear to the men with the launch of fit-wear from Australian brand EQUMENTM: a new range of physiotherapy inspired compression garments designed to immediately improve how men look and feel on a daily basis.

The hottest launch to hit the shelves in the US & Europe, proving to do everything from reduce back pain, to sculpt the body, to improve a man’ s golf game, EQUMEN’ S range has been named one of British GQ’ s picks of the year thanks to its cutting-edge design and technology. It has been featured in Time Magazine, Men’ s Health, New York Times, Business Week, BBC Radio, The Guardian, Daily Mail, Allure and on The Doctors, the Tonight Show, NBC, Today and ABC News.

The patented Helix-MappingTM System embedded in every garment merges physiotherapy insights with state-of-the art sportswear engineering to improve posture, provide core support and visibly streamline the body. “ Advanced garment technologies are used in the activewear market to help improve athletic performance,” says Gavin Jones, co-founder of EqumenTM. “ We have leveraged these capabilities to engineer garments that can improve men of all shapes and sizes, whether they want to make a confident impression at work, gain extra support for an active lifestyle, or simply improve everyday ergonomics.”

The result is a range that fuses function with fashion to create ‘ fit-wear’ , a new generation in underwear that delivers a classic look with healthy-body benefits and visible cosmetic improvement. “ Our garments can help every man,” adds Jones, “ We are excited about the innovation that this launch brings to the market.”

David Jones is the first major retailer in Australia to carry the line. “ We are seeing evolution in the menswear segment as men are becoming more body and health-conscious,” says Sonja Bell, Menswear Buyer. “ I believe fit-wear will become a critical element in everyman’ s wardrobe.”

The Core Precision UndershirtTM and Precision UnderwearTM are recognised as must-have items for every man looking to feel his best.


Core Precision Undershirt at a glance:

· Improves posture

· Slims and streamlines

· Supports core muscles

· Reduces back pain

· Controls body temperature

· Manages moisture

· Accelerates muscle recovery

· Undetectable fit underneath clothing

Precision Underwear

· Precision-fit pouch

· Improves posture and gait

· Contours, smoothes and lifts

· Supports muscles

· Controls body temperature

· Manages moisture

The EqumenTM team are experienced contributors to print and broadcast stories and can offer insights on:

The many facets of the Core Precision UndershirtTM from health to sport to slimming benefits

Evolution of the Modern Man – from grooming to fashion to fitness

Why Men are under more pressure than ever before to look and feel their best.

About EQUMEN

Founded in April 2007, EqumenTM specialises in scientifically designed advanced men’ s undergarments and accessories. EqumenTM products are available exclusively at David Jones in Australia and premium overseas retailers, including Saks Fifth Avenue – US, Selfridges – UK, Brown Thomas – Ireland, and Holt Renfrew – Canada.

For further information or media samples please contact:

Corie Chung

Marketing Director - EqumenTM

+61 293322751

corie@equmen.com

 

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Equmen Featured on Fox News & Times Square!

The Fox News Network ran a story last week on the rise of shape wear for men featuring Equmen. Watch a replay by clicking HERE.

We were also published on the Newswire in Times Square, New York. Images of David Haye, WBA World Heavyweight Champion, training in Equmen were beamed on to the famous intersection.

 

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Our First Anniversary Promotion Ends in 5 days!

Be sure to take advantage of our 1st anniversary celebration before it ends on January 26. Join one of the many customers that have received free products by simply placing an order.

To find out more please click HERE to be directed to the information page.

 

 

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