"We've become accustomed to accelerated improvements in technology, but it's amazing to see this kind of radical innovation applied to the once humble undershirt. It's a technological breakthrough that provides men with the means to re-structure and enhance both their inner perceptions and their outer representations of themselves in the physical world."Semiotics Cultural Theorist
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In lean times, the man girdle is born
It's for the man who has a little too much of everything - the man girdle, or "mirdle."
In a land where metrosexuals reign, a London department store is hoping to cash in on the lucrative men's underwear market Thursday by launching a throwback to the Victorian era, a gut-cinching garment that designers say will help men make it through these belt-tightening times.
The stretchy contraptions resemble normal sleeveless tank tops or long-sleeved T-shirts - only shrunk down two or three sizes in a special blend of Spandex, nylon and polyester. Control underwear will be launched later this…