This shirt is the business!Gary Barlow Singer-Songwriter, Take That
EQUMEN™ Helix-Mapping™ Technology seamlessly builds in physiotherapy insights to deliver ergonomic results. See more details
Equmen, the undershirt that does for men what spanx does for women
Want a six-pack gut without going to the gym?
A new Lycra-infused shirt makes a guy look puffed up in all the right places - while slimming down those pesky love handles.
The Australian makers of the "core precision undershirt" say it does for guys' chests what Spanx does for flabby female thighs.
A British journalist who tried out the new $90 Equmen shirt said it's a bit lumpy to be a scientifically proven body-enhancer.
"For a T-shirt that promises to 'visibly streamline' my body, this just looks like it needs a good iron," writes self-styled guinea pig John Waters of The Times of London.
The company boasts that the new shirt melds to wearers' individual body types to create the perfect look.
It has a "unique body-mapping system that builds physio taping techniques into every garment to reinforce and support the body's natural structure from the core," says the company Web site.
To Waters, all that just meant it wasn't easy to slip into.
"Several moments of flailing, grunting and yelping, and I'm in," he adds.
Waters insists that a bit of labored breathing was a small price to pay for the 3 inches the souped-up T-shirt took off his waist.
"Pulling on my now slightly too-big-for-me clothes, I look normal again, but better," he reports. "I think I look a fraction taller and just a bit thinner."
He made the crucial mistake of telling some female friends that his new and improved bod was really a byproduct of the shirt.
"I'd admire a bloke for making an effort," one told him. "But I really wouldn't want to know about it."