EQUMEN CALLS IN NEW BLOOD WITH OLD SCHOOL TALENT

Anthony Pavlakis was this year appointed the CEO of EQUMEN™ bringing his wealth of experience from the international FMCG sector and more recently his twelve years as one of Sydney’ s leading project marketers of high end property developments. Pavlakis has unique insights and an underlying passion for the brand since launching the underwear label with Managing Director Gavin Jones in 2008.

Tony, as he is warmly known to his team, “ is the best ambassador for the brand as he has literally been wearing the underwear since the brands inception in November 2009” says Michael Flint the International Sales Director. Pavlakis is now bringing an excitingly new and fresh injection to the brand as well as an unrivalled knowledge base with strong business acumen.

Other appointments include the welcomed return of the firm’ s Head of Operations and Logistics Christian Lush, who had formerly worked with the company and left to explore worldly pursuits. “ Christian’ s knowledge, global experience and history working for the company will again be highly valued by the team” says Customer Service expert Letitia Naismith. Another talent who has come back to the fold is the brands original Head Designer Carolina Ale. Her expertise and design prowess was highly sought after to help maintain the brands lead innovation and design for this core wear category. And most recently was the appointment of internationally experienced PR and Communications Director Emma Chappell. Emma put her own PR agency Cilla Creative on hold to pursue this exciting global role.

This power force of new blood along with the longstanding original members of the team is sure to make a bold and brash statement on the global stage of men’ s undergarments.