The garments definitely help with postural support as they encourage optimal horizontal extension and retraction of the Scapulae, (upper central key points) giving a Scapulothoracic neutral posture. The value in this for function is to lessen kyphotic stress in the primary curvature which physiologically eases counter-stress in the secondary curvature of the segments. The wearer should therefore be aware of less effort and mechanical stress particularly with prolonged standing or sitting and may, indeed, notice improved ergonomics with upper limb activity.Kevin Lidlow Physiotherapist, GB Olympic Team
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EQUMEN CALLS IN NEW BLOOD WITH OLD SCHOOL TALENT
Tony, as he is warmly known to his team, “ is the best ambassador for the brand as he has literally been wearing the underwear since the brands inception in November 2009” says Michael Flint the International Sales Director. Pavlakis is now bringing an excitingly new and fresh injection to the brand as well as an unrivalled knowledge base with strong business acumen.
Other appointments include the welcomed return of the firm’ s Head of Operations and Logistics Christian Lush, who had formerly worked with the company and left to explore worldly pursuits. “ Christian’ s knowledge, global experience and history working for the company will again be highly valued by the team” says Customer Service expert Letitia Naismith. Another talent who has come back to the fold is the brands original Head Designer Carolina Ale. Her expertise and design prowess was highly sought after to help maintain the brands lead innovation and design for this core wear category. And most recently was the appointment of internationally experienced PR and Communications Director Emma Chappell. Emma put her own PR agency Cilla Creative on hold to pursue this exciting global role.
This power force of new blood along with the longstanding original members of the team is sure to make a bold and brash statement on the global stage of men’ s undergarments.
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