Upgrade your behind without any work

According to Equmen, what we really need are briefs that hold and lift our gluteal folds (buttocks, to you, sir) and cocoon our manhoods in a "power pouch" where they're kept safely out of the way while we throw javelins, run around race tracks and engage in other athletic pursuits. Which, let's face it, is much more than your typical jockstrap claims to do.

Perhaps it was just a matter of time before Equmen - which launched its range of posture-improving, gut-reducing, performance-enhancing long-sleeved Ts, vests and T-shirts last year - should bust out into super briefs. And with unique technology such as the seamless construction and moisture-wicking, breathable mesh fabric, these briefs are comfortable, neat and cool enough to wear under the closest-fitting wool trousers.