"We've become accustomed to accelerated improvements in technology, but it's amazing to see this kind of radical innovation applied to the once humble undershirt. It's a technological breakthrough that provides men with the means to re-structure and enhance both their inner perceptions and their outer representations of themselves in the physical world."Semiotics Cultural Theorist
EQUMEN™ Helix-Mapping™ Technology seamlessly builds in physiotherapy insights to deliver ergonomic results. See more details
Upgrade your behind without any work
According to Equmen, what we really need are briefs that hold and lift our gluteal folds (buttocks, to you, sir) and cocoon our manhoods in a "power pouch" where they're kept safely out of the way while we throw javelins, run around race tracks and engage in other athletic pursuits. Which, let's face it, is much more than your typical jockstrap claims to do.
Perhaps it was just a matter of time before Equmen - which launched its range of posture-improving, gut-reducing, performance-enhancing long-sleeved Ts, vests and T-shirts last year - should bust out into super briefs. And with unique technology such as the seamless construction and moisture-wicking, breathable mesh fabric, these briefs are comfortable, neat and cool enough to wear under the closest-fitting wool trousers.