"We've become accustomed to accelerated improvements in technology, but it's amazing to see this kind of radical innovation applied to the once humble undershirt. It's a technological breakthrough that provides men with the means to re-structure and enhance both their inner perceptions and their outer representations of themselves in the physical world."

Semiotics Cultural Theorist

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Magazine Articles

But, sadly, I have the stomach of an old Israeli tank commander. My gut is big and getting bigger.
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Core Precision undershirt - the new Spanx for men? You thought Spanx were for women. Now men are getting their own slimming body garments.
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According to Equmen, what we really need are briefs that hold and lift our gluteal folds (buttocks, to you, sir) and cocoon our manhoods
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GQ Magazine

All the comfort of underwear but with the performance-enhancing qualities of an athletic base layer. Equmen looks good, feels good and actually does you good.

Honey, does this make me look thin? For the man who has it all–a little too often: the butt-cinching, gut-squeezing male girdle
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Apparently a big hit overseas, the Core Precision undershirt (otherwise known as the "wondershirt") is, as my ever-unsympathetic fiancée Colleen observed
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