The garments definitely help with postural support as they encourage optimal horizontal extension and retraction of the Scapulae, (upper central key points) giving a Scapulothoracic neutral posture. The value in this for function is to lessen kyphotic stress in the primary curvature which physiologically eases counter-stress in the secondary curvature of the segments. The wearer should therefore be aware of less effort and mechanical stress particularly with prolonged standing or sitting and may, indeed, notice improved ergonomics with upper limb activity.

Kevin Lidlow Physiotherapist, GB Olympic Team

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Congratulations David Haye WBA Heavyweight Champion of the World

David Haye, pictured here working out in his Longsleeve Equmen, produced an incredible performance to take down Russain Goliath Nikolai Valuev in Germany earlier this month. It was a daunting task for Haye who weighed in 7 stone lighter than his opponent however he stuck to his plan of only picking Valuev off when the opportunity presented itself to pull through victorious.

Congratulations David from all the team here at Equmen. We are proud to have to have you training in one of our Core Precision Undershirts.

 

 

 

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The Holiday Season is Fast Approaching

With Thanksgiving just around the corner and Christmas 6 weeks away we are gearing up for our first holiday season. The good reviews keep coming in so look out for us in many of the gift guides due to be released in the coming weeks. Furthermore FOX 8 WGHP are running a story on Equmen tomorrow at 10pm, so tune in or look for the link here once it has aired.


On the product development front keep your eye out for a crew neck short sleeve undershirt to be released in early 2010. Finally we are now offering free shipping to the United States, United Kingdom, Canada and Australia. The order needs to be over a certain amount and will ship from one of our locally located warehouses in each country.

 

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Equmen Featured on The Doctors Television Program

We are very pleased to have been featured recently on an episode of The Doctors. This medical dream team uses their knowledge and years of hands-on experience to educate viewers and provide valuable resources.

The original vision of Equmen was inspired by the lack of products, or tools, available to men who wanted to make changes in how they looked and felt immediately. The Core Precision Undershirt was developed over 18-months the research included focus groups, product testing from medical compression garments, sports compression technologies and the women's shape wear category.

What we have is a hybrid of all of these sciences, an ergonomically correct undershirt, specifically designed to support a man in his everyday life. This makes it both a unique and perfect Christmas gift for that special man in your life.

 


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Men's Underwear Measuring the Health of our Global Economy

While I do understand that in tough times or at least these times when disposable income leads to a more considered purchase I was quite interested in (4) separate new articles out today from the

New York Times - Click Here

Time Magazine - Click Here

Each of these articles are talking the pulse of the economy and sign of pending economic relief. I do understand maximizing my favourite pair or my "get lucky pairs" in my underwear drawer, and I further understand that big picture sacrifice and hard decisions were shared by the men of the world globally. For some men that means recycling their old cotton briefs or dated boxers.

However today, I am here to tell you that Equmen and our Core Precision Undershirt line with our new range of enhancing, comfortable fit underwear is on the fore front of the positive changes that are happening around the world. Men continue to look after themselves with personal confidence and pride, we live in a world where the first impression remains the most important and simply put, we deserve the tools at our disposable to help us lead a happy, more energetic life.

So the men of the world that are in Ginch from 2001, have duct tape on your favourite pair to reduce the draft or are looking for an edge to look and feel your best, it is time you invested in Equmen. The world's only Precision Underwear company, that has developed their range from a hybrid of technologies, including sports compression science, medical compression and foundation garments that are specifically built to ergonomically support men in their day to day life. Not to mention, getting lucky, you will love the difference.

Equmen Proudly Supporting Men of the World

 

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Proudly Supporting the Men in Canada

It was a beautiful week in Vancouver, the city is in the final stages of preparation for the 2010 Winter Olympics in February and alive with the energy an international host city should have in anticipation of inviting the world to Canada. I was in Holt Renfrew to relaunch Equmen on September 23rd, as the luxury chain is now carrying both our Core Precision Undershirt range and our new Precision Underwear. Special thanks to the team at Holts in Vancouver for the continued support of our brand, it was nice to be home for a visit!


I arrived in Edmonton last night and will be in-store with Holt Renfrew here for training and personal fitting of our Core Precision Undershirts on Saturday September 26th, the store is located at 10180-101st Street Edmonton, Alberta.


The next stop of our cross Canada Holt Renfrew training brings me to Montreal on Monday September 28th, Quebec City on Wednesday September 30th, Ottawa on Saturday October 3rd, and Toronto Bloor Street Monday October 5th, Yorkdale on Tuesday October 6th and Sherway on Wednesday October 7th.


We will be making a special trip to Calgary's Holt Renfrew on Friday October 16th in support of their brand new store opening. Please visit www.holtrenfrew.com for store directions and hours of operation.


Looking forward to the trip across Canada, September and October are two of my favorite months.

 

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Store Launches

It has been a busy week so far in launching Equmen in Boston and Washington DC, we are excited to be introducing the men of Beantown and the power brokers of the nation's capital to our brand. In flying today to San Francisco, to complete the second phase of the Saks 5th Avenue store openings, we also welcome Bare Necessities www.barenecessities.com and Saks Direct www.saks.com into our list of exclusive retailers in the USA.

The next tranche of Equmen activity will be focused in Canada as we open across the great white north in Holt Renfrew with stops in Vancouver, Edmonton, Calgary, Ottawa, Montreal, Quebec City, (3) doors in Toronto. I will post a schedule early next week in which our team will be in stores. Check out the advance article published this week in MacLean's Magazine by journalist Martin Patriquin who shares with us, "And after all, the second impression doesn't matter nearly as much as the first".


http://www2.macleans.ca/2009/09/14/honey-does-this-make-me-look-thin/


Equmen, Proudly Supporting Men of the World

 

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Equmen Update

With kids back in school and the summer holidays behind us, September has already been a busy month for us and we are just now reaching the half way point. Our sales team has been travelling in the United States in opening up new doors with Saks Fifth Avenue, having visited Las Vegas the first week of the month and closing out Chicago this past week and Detroit today.

We had a great interview with Detroit Fox News Channel 2 - check out reporter Jason Carr getting into his first Core Precision Undershirt by clicking here.

Next week our team will be visiting the Saks Fifth Avenue stores in Boston - September 14th and 15th, Washington DC - September 16th & 17th and San Francisco - September 18th & 19th. If you are in the neighborhood please drop by the men's furnishing department and come by for a personal fitting.

 

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Core Precision Undershirt; improves posture while helping to reduce backpain

We have had great feedback from our customers over the past 6 months in regards to the benefit that the Core Precision Undershirt can have on posture and reducing back pain. Many CPU converts that had pre-existing posture and back problems have taken the time to update us on the effect that the undershirt has had on their daily life.

We now have 2 new webpage's up on the site. Check them out by clicking here

Posture

Back Pain

Furthermore below are 10 additional tips to help prevent back pain

1. Maintain a healthy weight and diet

2. Remain active

3. Avoid prolonged inactivity or bed rest

4. Sleep on a mattress of medium firmness to minimise any curve in your spine

5. Warm up or stretch before exercising or other physical activities

6. Maintain proper posture

7. Wear comfortable, low-heeled shoes

8. Quit smoking. Smoking impairs blood flow, resulting in oxygen and nutrient deprivation to spinal tissues

9. Lift with your knees, keep the object close to your body and do not twist when lifting.

10. Work with your chiropractor or doctor to ensure that your work station is ergonomically correct

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Top 10 Style Tips for Streamlining Your Look

1. Avoid tight-fitting clothes (apart from your Equmen underwear), as these will draw attention to problem areas.

2. Don't buy a size too large to try and hide your bulk - as this is exactly what it will look like - that you're hiding something - instead buy tailored clothes that streamline your look.

3. Avoid patterns - except for vertical lines - as these have a slimming and lengthening effect. Dark colours are preferable to lighter colours.

5. Avoid pleats, large pockets and especially don't carry around bulky items in your clothes as this will add volume to your look. Invest in a good briefcase instead.

6. Walk tall, walk straight and look the world right in the eye... posture, posture, posture - nothing will streamline your look more than fabulous posture.

7. Keep colours simple - that means no Hawaiian shirts big guy - yes we're talking to you! To create a slick impression and look slimmer, black is beautiful. Feel free to add coloured accessories to avoid two totally different colours on the top and the bottom as this can draw attention unnecessary attention to your mid section.

8. Make sure your pants are worn long - as this will lengthen and slim your look. Trousers should almost hit the ground to be the right length. Don't forget to team your trousers with a properly fitting belt - but don't do it up too tight as this can once again cause the dreaded muffin top - which is no more attractive on a man than a women.

9. Avoid bulky fabrics - opt for light weight wool suits in winter and good quality cotton in summer

10. Wear a supportive under-garment such as our CPU - to hold in your excess weight as well as encourage you to stand up straighter.

 

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Good posture does wonders for projecting confidence

It is my belief that no one ever has too much confidence - ego, yes, but confidence no. Confidence is healthy and energising. It is what we need to be our best every day.

Your walk and posture bespeak your confidence before you even open your mouth. They influence your audience of one or one hundred to make initial decisions about your capabilities… before you even shake hands, begin a conversation or show your first slide. Walk erect with your head held high,your shoulders back, your chest out and your stomach in. With the aura you create, you command respect without ever saying a word – remember, your posture talks too!

Equmen works– you will stand taller, and look more confident as a result.

 

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